"For decades, reading studies have repeatedly found that 'heavy readers' not only read more books than light readers and nonreaders but also do more of almost everything else, including traveling, attending sports events and concerts, visiting museums, and participating in community organizations and politics. For many, reading is a way of being engaged with the world. These readers like to know about things and they read to find out."
"Reading Non-Fiction for Pleasure: What Motivates Readers?" Catherine Ross in Nonfiction Readers' Advisory, Robert Burgin (ed)